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SEEN AND HEARD NEWS ITEM
The Berliner 
Philharmoniker and Sir Simon Rattle's  Live Cinema Debut in London: 
A live  relay of the 2010/2011 season's opening concert, The Odeon, Covent 
Garden, Friday 27th August at 5.45pm (BK) 
The Berliner Philharmoniker’s opening concert of
  the 2010/2011 season, conducted by Sir Simon Rattle, will be beamed live via
  satellite to the ODEON Covent Garden on Friday, August 27th at 5:45 pm.  For
  further information and tickets, please go to
  www.odeon.co.uk/fanatic/odeon-plus/ or call 0871 244 1891. Other
  participating UK cinemas outside of London include Haslemere Hall, a community cinema in Haslemere, Surrey.  www.haslemerehall.co.uk  Tel: 01428
  642161.
  
  Over 60 other cinemas across Europe will be part of this historic live
  cinema event, courtesy of Rising Alternative, a leading international
  distributor of special event entertainment into cinemas.  Full cinema
  listings can be found at: www.berliner-philharmoniker.de/cinema.
  The concert will be performed at the orchestra’s home venue, the
  Philharmonie in Berlin and will feature Beethoven’s Symphony No. 4 in B flat
  major and Gustav Mahler’s Symphony No. 1 in D major.  Not only does this
  concert with the Berliner Philharmoniker and Sir Simon Rattle open the new
  season, it also marks the start of an ambitious artistic project: the
  performance of all of Gustav Mahler’s symphonies by the end of 2011. With
  this series, the orchestra and its conductor pay tribute to two Mahler  anniversaries: 7 July 2010 is the 150th anniversary of the composer’s birth
  and 18 May 2011 will be the centenary of his death. 
  
  Founded in 1882, the Berliner Philharmoniker is one of the world’s leading
  orchestras, renowned for important innovations such as the education
  project, Zukunft@Bphil,  through which the orchestra addresses a broad
  public – young people in particular.  For this commitment, the Berliner
  Philharmoniker and Simon Rattle were appointed international UNICEF
  Ambassadors in November 2007.  They are the first artistic ensemble to
  receive this honour.
  
  Sir Simon Rattle was born in Liverpool and studied at the Royal Academy of
  Music in London.  He assumed the post of Chief Conductor and Artistic
  Director of the Berliner Philharmoniker in September 2002.  Between 1980 and
  1998, Rattle was Principal Conductor, Artistic Adviser and Music Director of
  the City of Birmingham Symphony Orchestra.
  
  Mahler’s symphonic œuvre is of particular significance for the relationship
  between Simon Rattle and the Berliner Philharmoniker. Not only was a Mahler
  symphony – the Sixth – performed at Rattle’s Berlin debut in November 1987
  but also at his inaugural concert as the orchestra’s Principal Conductor inSeptember 2002, when the Fifth was played.
  For further details on the Berliner Philharmoniker opening concert, please
  go to:
  http://www.berliner-philharmoniker.de/en/concerts/kalender/programme-details.
  
  A trailer   for this concert featuring a welcome message from Sir Simon Rattle 
  is available on YouTube: 
  http://www.youtube.com/watch?v=fwGXDybpQUU
  
  
  About the technology: 
  
  The production of this cinema event is made possible by the Berliner
  Philharmoniker’s in-house high definition state-of-the-art recording and
  studio technology, used for their Digital Concert Hall which is exclusively
  supported by Deutsche Bank and has been broadcasting the Berliner
  Philharmoniker’s current and archive concerts since 2009. The orchestra’s
  Aug 27th opening concert will be shown in cinemas in high definition
  quality, live via satellite systems and digital cinema projectors.  Digital
  cinema and satellite technology is providing cinema owners, distributors and
  the entertainment industry at large with new programming opportunities – the
  ability to show alternative content (non-movie entertainment). Cinemas are
  becoming vibrant entertainment centres, as well as movie houses.
  
  About Rising Alternative:
  
  Rising Alternative, based in New York, is a leading distributor/agent of
  special event entertainment (alternative content) for cinemas.  Rising
  Alternative acquires, distributes and markets world-class live and
  pre-recorded cultural content, including opera, ballet and concerts to
  cinemas worldwide. The upcoming slate of events includes highly anticipated
  performances from La Scala/Milan, Berliner Philharmoniker, Wiener
  Philharmoniker/Vienna, the Salzburg Festival , the  Gran Teatre del
  Liceu/Barcelona, Teatro Real/Madrid, San Francisco Opera and the Munich
  Opera Festival. The company was created by Giovanni Cozzi, a co-founder of
  Emerging Pictures, the U.S. digital art house cinema network.
  
  Bill Kenny