|Founder: Len Mullenger|
MusicWeb makes a big impression with Vavo
MusicWeb <www.musicweb.uk.net> is the classical music web site recommended by most leading search engines, and praised by many leading print publications. It constitutes the largest CD review site on the Internet. After becoming a partner of VAVO.com, Europe's largest portal for over 45s, MusicWeb has doubled its reach since last December. Page impressions for February reached 796,798, nearly doubling MusicWeb's previous monthly page impressions of 400,000.
Greg McKenzie, Head of Portal for Vavo comments, "In part this growth has been driven by the 88,484 unique users that have visited MusicWeb since our partnership commenced; and in part to the fresh content available daily on the site, which makes repeated visits irresistible. We are expecting this growth to continue apace over the next few months. MusicWeb's comprehensive offering is perfectly suited for our 400,000 members, and we will work together to devise marketing campaigns to drive increasing numbers of our membership through to MusicWeb".
Len Mullenger, founder of MusicWeb, adds, "Classical music, Film Music and Jazz interviews and reviews have been the preserve of the printed press, but these figures rival the circulation figures of the leading print titles. The functionality of the Internet makes MusicWeb an easily searched treasure trove of independent news and views on a variety of aspects of music. Now our alliance with Vavo has proven that music lovers are also Internet users."
MusicWeb <www.musicweb.uk.net> was founded by Dr Len Mullenger in 1995. The site comprises: Classical Music on the Web (Editor: Rob Barnett), with daily reviews of current classical music recordings, features and articles; Film Music on the Web (Editor: Ian Lace) with news and articles about orchestral film music and reviews of current recordings; Seen and Heard (Editor: Peter Grahame Woolf) reviewing live music including opera, competitions and festivals in the UK and abroad with an emphasis upon new music and younger musicians. MusicWeb also carries in-depth profile articles on many British and other composers and is the official site for Gerard Hoffnung, the Warwick Arts Society, Redcliffe Recordings and many Composer Societies and Trusts including the British Music Society and the Federation of Recorded Music Societies.
MusicWeb is now a major and growing source for quality classical and film music CD reviews. Over one hundred contributors regularly contribute to the site including: Rob Barnett, Ian Lace, Lewis Foreman, Terry Barfoot, David Wright, Simon Foster, Christopher Fifield, Tony Duggan, Adrian Smith, Paul Conway, Peter Grahame Woolf and Marc Bridle. Over 100 Light Music articles and Garlands by Phil Scowcroft are also featured.
MusicWeb has a growing Jazz section headed by bandleader Don Mather and "Talking Books" and printed books are also represented. Rock and Pop music features are under negotiation.
Vavo is the only European portal designed to meet the needs of those who weren't born yesterday. Founded by Richard Spinks in London in September 1999, the company now operates in the UK, http://www.vavo.com; Germany, Sweden and Spain, and has secured backing from GE Insurance Holdings and Prudential. It's advertising revenue and transaction-based model saw the Company reach profitability in December 2000.
With a business model that the DTI considers "relatively immune from assault", Vavo is the leading pan-European portal for over 45s, as Forrester identified in their September 2000 report "The UK's Golden Age Opportunity". The Sunday Times currently rank Vavo 9th in their pan-European e-league which rates the most exciting pre-IPO companies doing their business over the Internet.
Vavo's targeted inventory provides a range of online resources and tools for its predominantly over 45 year old members. It is the first and largest portal in Europe aimed at this age group. In bypassing the traditional channels of distribution, Vavo offers a genuinely customer-focused service, providing its members with high-quality and good-value products and services.
In the next 20 years, half the adult population of Europe will be over the age of 45 and the phenomenal growth of this age group is mirrored online: the over-45s are the fastest growing demographic on the Internet. By providing a vertical portal for this age group, Vavo continues to redefine the Internet generation.
MUSICWEB Site Owner Len Mullenger <email@example.com> 02476 413867