William Ashley Sunday played baseball
for the Chicago Whitestockings, later known as the White Sox. As Billy
Sunday he became the most famous evangelist of all, named in 1914 as
one of America’s top ten favourite great men. His musical associate
for twenty years was Homer Alvan ‘Rody’ Rodeheaver, a trombone-playing
choir-leader, composer and publisher. Sunday and many others, such as
Sam Jones (who was a leading figure in the Lake Chautauqua evangelist
movement in western New York state, and whose favourite song was the
comic plantation song ‘De Brewer’s Big Hosses Cain’t Run Over Me’),
were leaders of the temperance movement, which led to the Prohibition
amendment to the Constitution in 1919, one of the biggest disasters
Americans ever perpetrated on themselves: it promoted alcohol abuse
rather than preventing it, and created a permanent second government
of organised crime.
Rodeheaver was the first gospel artist
to go into the recording studio, and formed Rainbow Records, the first
label of its kind. He lived until 1955; his privately owned publishing
empire was estimated to have sold more than a million copies of gospel
sheet music and hymnals that year. But about seventy years earlier,
when costs were lower and profits higher, Biglow and Main had sold eighteen
million copies in one year. Popular-style gospel music had influenced
the more mainstream churches, and all this had given birth to a thriving
publishing industry that made many fortunes, and also had a deep effect
on American music: its joyous, optimistic songs in the vernacular style
had been the most important musical experience of many Americans. In
the twentieth century, vaudeville, records and radio have made music
of all kinds accessible to everyone; white gospel music is still a thriving
genre, but despite fine songs such as Stuart Hamblen’s ‘It is No Secret’,
and singers such as the popular bass-baritone George Beverley Shea,
it has long since ceased to have musical influence.
Black gospel, however, is another story.
For the purposes of this chapter it is only necessary to mention the
black college students at Fisk University in Nashville (just one of
whom had not been a slave), who were trained by the school’s treasurer,
a young white man named George White. Fisk had been founded by the American
Missionary Association in 1866. A collection of black spirituals, Slave
Songs of The United States, was first published in 1867, but it
remained obscure and was not recognized as a landmark until 1929; White
was probably unaware of it. The school was in financial trouble, so
White took his students on the road. Younger students replaced older
ones as they left the group; they sang pop songs, such as those by Foster,
and also spirituals which they remembered from their own experience.
Their name was changed to the Jubilee Singers, and they performed at
Henry Ward Beecher’s Plymouth Church in New York City (where the press,
which hated Beecher, called them ‘Beecher’s Nigger Minstrels’).
The public didn’t know what to make
of them at first. For one thing, many northerners outside big cities
were used to black-face entertainers, and had hardly seen real black
people. (Minstrelsy had had a similar problem: sheet music was often
published with pictures of composers and performers without the burnt
cork, so that the public would know that they were not really black.)
Enter bandleader and cornettist Patrick Gilmore, who had started a series
of International Peace Festivals in Boston after the Civil War; in a
new venue that could hold fifty thousand people he directed an orchestra
of a thousand and a chorus of ten thousand. In 1872 the eighteen-day
festival had to be underwritten by the publisher Oliver Ditson; the
support of President Grant led to visits from some of the best military
bands in the world, and Johann Strauss came to conduct his ‘Blue Danube’
waltz. The Jubilee Singers were a tremendous hit, and Jubilee Songs
as Sung by the Jubilee Singers was published by Biglow and Main.
Over a hundred of the songs, among them ‘Swing Low, Sweet Chariot’,
‘Go Down, Moses’ and ‘Steal Away to Jesus’, were transcribed and arranged
by T. F. Seward, who also became the group’s music director. On European
tours they earned $175,000 for their school in six years, and the ‘slave
songs’ entered the world’s musical vocabulary for good. In the next
century the passionate style of the black pentecostal churches would
have an even greater impact.
In the secular world of the 1880s the
post-war binge of permissiveness turned into a hangover. The decade
was anything but dull. The West was being won, native Americans effectively
exterminated and the railways built, while settlers still found cheap
homestead land; the Brooklyn Bridge was opened and the building of the
Statue of Liberty began. New immigrants were mostly Scandinavians and
Germans, who did not immediately contribute to popular song, and Jews,
who would make their spectacular mark in the second generation. Perhaps
the Civil War was far enough in the past for regret to have crept into
the lingering hatred between North and South; whatever the reason, there
was a rebirth of nostalgia, which spilled over into the maudlin. Songs
like ‘The Old Slave’s Dream’ - evidence of nostalgia for slavery - were
sung in white parlours.
At a time when childbirth was far more
risky than it is today, many unbearably sentimental songs created a
genre that W. S. Gilbert called ‘shabby genteel’. One Harry Kennedy
published ‘A Flower from My Angel Mother’s Grave’, ‘A Little Faded Rosebud
in Our Bible’ and ‘Cradle’s Empty, Baby’s Gone’, among others. Temperance
songs were common: ‘Father, Come Home’ was written in 1864 by Henry
Clay Work, but became popular much later. Work’s Civil War songs had
included ‘Kingdom’s Coming’, an anti-slavery song, and ‘Marching Through
Georgia’; his other best-known song is ‘Grandfather’s Clock’ (1875),
in which the music in the accompaniment pauses on an abrupt note as
the clock stops at the moment of the old man’s death.
‘Ten Nights in a Barroom’, by Timothy
Arthur, is a tear-jerker about a little girl who is sent to the tavern
to bring Father home to see his dying little boy, whose last words are
‘I want to kiss Papa goodnight’. Kennedy’s ‘Cradle’s Empty, Baby’s Gone’
was parodied as ‘Bottle’s Empty, Daddy’s Tight’. It is to be wondered
if temperance people knew a parody when they heard one; some of these
songs might be amusing in retrospect, except that they eventually encouraged
the disaster of Prohibition. ‘The Old Man’s Drunk Again’ began ‘You’ve
no doubt heard the song / Called Father dear come home’, and included
the lines ‘How the old man used to smile / And cause his family pain’.
(To ‘smile’ was a period euphemism for having a taste.)
Not all the songs were dreary. ‘Fizz,
Fizz, Glorious Fizz’ was intended to be funny,
and there were many ‘girly’ songs celebrating permissiveness, which
after all could never recede entirely: ‘My Gal in Kalamazoo’, ‘Up at
Jones’ Wood’, ‘The Dance at Battery Park’ were about the good times
boys and girls could have. ‘Flirting on Our Block’ made great use of
the word ‘it’, as in ‘all the girls will "do it", when flirting
on our block’. ‘It’ soon became one of the most suggestive words in
the language.
And some songs celebrated America’s
polyglot population: ‘Finnegan’s Wake’ was already popular, and there
were numerous Irish songs, others in German dialect, still others about
the Jews. Harry Thompson’s ‘Let Us Go to the Sheeny Wedding’, far from
casting a slur, admired the Jews’ ability to have a good time. Frank
Bush was a Yiddish comedian who sang his own songs, such as ‘Sheenies
in the Sand’, a parody of Harrigan and Hart’s ‘Babies on Our Block’,
about Jews relaxing on Coney Island.
A traditional English tune called ‘Willikens
and His Dinah’, well known in New England in the 1840s, had become ‘Sweet
Betsy from Pike’ when it was sung by miners in the California gold rush,
and was first published in 1853. (Stephen Foster used the tune for ‘The
Great Baby Show, or The Abolition Show’ during the 1856 presidential
campaign; and the miners also sang a parody of ‘Camptown Racetrack’
called ‘Sacramento’.) One of the biggest hits of the 1880s, as the decade
started to recover from its binge of self-pity, was ‘(Oh My Darling)
Clementine’, by Percy Montrose, with which America began to celebrate
its own past: ‘Clementine’, a humorous song about a ‘miner 49-er’ and
his daughter, became a huge hit, and in future years it was forgotten
that the song had been written thirty years after the gold rush.
In the decades preceding the ‘gay nineties’,
among the most popular acts in the country was Harrigan and Hart in
New York City. Edward ‘Ned’ Harrigan was born in a neighbourhood which
included, census records showed, nearly 1,500 people, of whom only 10
were native-born Americans. He wandered, worked on the West Coast waterfront
and made his way east on the stage: in 1870 he played an Irishman to
Sam Rickey’s coon in a comedy duo that was a success in Chicago. Rickey’s
swelled head took him off on his own, but Harrigan had met Tony Hart
(Anthony J. Cannon, born in an Irish slum in Massachusetts) while singing
in a minstrel show in Chicago, and they later dominated the New York
stage. Harrigan wrote the material, and the music director of the Theatre
Comique variety house, David Braham (born in London), wrote the music.
The sketches, with songs and ethnic characters, eventually stretched
to an evening’s entertainment: The Mulligan Guard’s Ball in 1879
ran for one hundred performances. The sketches were about urban life;
the ethnic identities were stereotyped, but affectionate, about basically
good people. A collection of nearly a hundred of their songs was published
in 1883. Harrigan and Braham wrote together for a decade after Hart
left in 1885, though their work always had less appeal outside New York.
Minstrel troupes were still going strong,
most of them touring, but minstrelsy as a genre was running out of steam
in the 1880s, becoming a black-face variety show. With the taverns and
local ‘opera houses’ available as venues for touring talent, and with
the railways making it possible for the talent to go anywhere, a variety
show circuit began to develop all over the USA. Chanson de vau de Vire
originated in a valley in Calvados, France, which was famous for its
satirical songs in the fifteenth century, and the corruption ‘vau de
ville’ was used of any light entertainment; the American music hall
tradition came to be called vaudeville. There was a Vaudeville Theatre
in San Antonio, Texas, in 1882; John W. Ransone, whose speciality was
the Dutch comic in dialect, is thought to have been the first to use
the word generically.
Tony Pastor (born Antonio Pastore) preferred
the term ‘variety’. He had worked in minstrelsy, and became one of the
fathers of vaudeville, opening his Opera House in the Bowery in 1865.
He hired the country’s most popular entertainers, but also kept an eye
out for talented newcomers (not only the stars of the future, but cheaper).
At first he offered prizes - a half-barrel of flour, half a ton of coal,
dress patterns - to get respectable women to come to the variety theatre,
which then had something of the reputation of the free-and-easies; he
insisted that his acts keep their material wholesome, so that families
could come without fear of being offended. Pastor opened his second
theatre in 1875, as variety was replacing minstrelsy as the most important
American format for entertainment. A former free-and-easy was converted
by women’s haberdashers Koster and Bial into a glorified concert salon,
and suddenly after 1887 New York was full of variety theatres. In early
1893 F. F. Proctor put on continuous vaudeville (that is, without intervals
or starting times) in a converted church, using the slogan ‘After breakfast
go to Proctor’s; after Proctor’s go to bed’. Pastor resisted all-day
programming for years, but they were all overtaken by a pair of New
Englanders.
B. F. (Benjamin Franklin) Keith, like
Pastor, was a censor, keeping the acts suitable for families with the
help of his wife. Performers were not allowed to use such phrases as
‘by heck’ or ‘son of a gun’. He began in the circus, but during the
seasonal lull one year he operated a dime-show featuring freaks, and
business was so good he never went back to the tents. He opened a theatre
in Boston and hired a seventeen-year-old circus animal keeper as a boy
of all work. E. F. (Edward Franklin) Albee soon proposed a pirated production
of The Mikado; a huge success, it went on the road and paid for
Boston’s Bijou Theatre, a ‘Temple of the Arts’ and first of about seven
hundred Keith-Albee theatres. In 1885 they were the first to offer continuous
vaudeville from ten in the morning until almost midnight. Keith died
in 1914, several years after handing over operations to Albee, who had
begun by stealing Gilbert and Sullivan and never stopped stealing. The
restrictive practices and blacklisting he perfected included a covert
agreement with Martin Beck’s Orpheum circuit, from Chicago to the Pacific,
and made him the most hated man in show business. Beck had moved his
Orpheum headquarters to New York in 1905; he built the Palace Theatre
there, with Albee’s permission, and it became the one place every vaudevillian
wanted to play. But Albee secretly bought up 51 per cent of the Orpheum
circuit and forced Beck to hand over the Palace, whereupon Albee made
it a ‘cut house’: anyone working in the one place where everybody wanted
to perform had to take a 25 per cent cut. During a recession there would
be several times as many vaudevillians out of work as there were treading
the boards, but Albee would not give up his stranglehold on national
variety. The only time he was ever investigated by the federal government
he lied his head off and got away with it. The pride and joy of this
greedy hypocrite, who was worth $25 million when he died, was the traditional
$1,000 death benefit paid by the National Vaudeville Artists union.
The corpse had usually paid in twice what it got out.
The established theatrical traditional
of burlesque came to accommodate the more racy fare, and eventually
included strippers. A town’s burlesque house might be in a seedier neighbourhood,
but while the vaudeville palace put on a more respectable face, it was
still regarded with a jaundiced eye by respectable citizens, and the
local law kept an eye on it all.
Despite the success of all-black musical
shows on Broadway, black artists were restricted to the bottom of the
vaudeville hierarchy. The Theatre Owners Booking Association (TOBA),
in the South and the Midwest, was formed in 1920 with an investment
of $300 from each theatre operator (black or white). The circuit of
30 to 45 theatres paid $1,200 a week for a black vaudeville troupe,
so that after deductions an average weekly pay was about $20 a person.
TOBA was also known as Tough On Black Asses.
The most dazzling vaudeville shows were
produced by Florenz Ziegfeld, Jr. After making a start at the Chicago
World’s Fair in 1893, he realized that his French-born showgirl wife,
Anna Held, and in particular her legs, were an instant public attraction.
She was famous for bathing in milk, and sometimes receiving the press
while doing so; her songs, such as ‘Won’t You Come and Play Wiz Me?’,
were meant to suggest Continental naughtiness. By 1906 Ziegfeld was
‘glorifying the American girl’, using costumes and lighting to give
the impression of lots of flesh. The quality of it all was high, though,
and from 1907 the annual Ziegfeld Follies set the standard and
broke box office records. It comprised a succession of skits, dancing
and songs, often topical; in 1907 Salome’s ‘Dance of the Seven Veils’
was parodied, when singer Mary Garden was titillating audiences with
it in Richard Strauss’s version at the Metropolitan Opera House.
The New York run of each edition of
the Follies was followed by a tour; then, after a summer vacation
in Paris, Ziegfeld and Held returned to New York with new songs and
skits. Ziegfeld deserves to be remembered for the stars and songs he
presented: Eddie Cantor, Fanny Brice, Bert Williams, Ruth Etting, Helen
Morgan, Marilyn Miller and many more of the best of the era. Ziegfeld
was paid the compliment of having quality imitators, such as George
White's Scandals and Earl Carroll’s Vanities. He also produced
other shows, among them Jerome Kern’s Show Boat. After his death
the Shubert brothers bought the name and produced some more Follies,
the last in 1940, but the era was over. (The three-hour-long film The
Great Ziegfeld, of 1936, was described by Graham Greene as ‘This
huge inflated gas-blown object . . .’)
For decades vaudeville presented everything
from singing and dancing to juggling and trained dogs. In each town
touring performers had their favourite boarding houses that took in
theatrical folk; many a child working in a family hotel eventually trod
the boards, having first learned a few turns from the show business
fraternity. Sophie Tucker’s autobiography Some of These Days (1945)
is excellent on the tribulations of the artist. She was responsible
for her own transport, lodging, costumes, songs, arrangements and so
forth; she collected her wages from the theatre manager, who decided
where on the bill she would appear, and she paid a commission to her
booking agent. (Under certain circumstances Albee could require an extra
stagehand to travel with the star, who had to pay his wages.) It was
sheer talent rather than hype or television exposure that got a performer
to the top. The ultimate goal was the ‘legitimate’ theatre, on Broadway,
where there were few jugglers to be seen.
The biggest stars of vaudeville included
Norah Bayes, whose real name was Dora Goldberg. With the second of five
husbands she wrote ‘Shine On Harvest Moon’, which they performed together
in Ziegfeld’s Follies of 1908 and later that year in a Ziegfeld
show called Miss Innocence. A plump and not very pretty black-face
singer was stealing the show every night with ‘Moving Day in Jungle
Town’, so Bayes had her fired, and that was the end of Sophie Tucker’s
first Broadway appearance (though she outlasted them all). Eva Tanguay,
known as the ‘I Don’t Care’ girl after her hit song of 1905, was a top
performer for many years. But the first and greatest female singing
star of vaudeville was Lillian Russell, discovered and named by Pastor
(her real name was Helen Louise Leonard). She began singing concert
ballads and became a comic opera star; according to the New York
Mirror, she looked like ‘Venus after her bath’. During her long
career she played the dairymaid in Gilbert and Sullivan’s Patience,
and wore the snug-fitting clothes of young boys or sailors on stage;
her speciality was spectacular hats. In later years, as her weight increased,
she won a court case versus a producer when she refused to appear in
tights.
The lingering prejudice against British
performers was finally overcome, partly by the excellent music hall
songs they brought with them. Felix McGlennon’s hits included ‘And Her
Golden Hair Was Hanging Down Her Back’ (which he had written, but Monroe
Rosenfeld copyrighted in the USA), as well as ‘Tell Me, Pretty Maiden’
and the rest of the score of the long-running show Florodora.
Vesta Tilley made an international hit of McGlennon’s ‘Daughters’. A
male impersonator, Tilley was also famous for ‘Birmingham Bertie’ and
others; in the USA her cross-dressing was considered daring. The legendary
Marie Lloyd and her sister Alice Lloyd did well in the USA, but Alice
was hampered by the risqué nature of some of her material. Albert
Chevalier, a singing Cockney comedian in pearly costume, wrote his own
songs, including ‘The Old Kent Road’ and ‘My Old Dutch’, about his wife.
Chevalier was one of the highest-paid Britons to work in the USA, but
Harry Lauder, the Scottish dialect singer, was among the biggest vaudeville
stars of all, making $4,000 a week.
The most popular radio and screen comedy
acts of the twentieth century, such as the Three Stooges, Jack Benny,
W. C. Fields (who began as a juggler), Abbott and Costello, George Burns
and Gracie Allen, served their time on the vaudeville stage; Phil Silvers
(TV’s Sergeant Bilko), Ed Wynne and many more came from the burlesque
end of the spectrum. In the late 1920s vaudeville began to succumb to
the competition of radio and films, and was finished off by the Depression;
it was said to have died at the Palace in 1932 (though the Keith circuit
was briefly revived in the early 1950s for nostalgia buffs). In 1928
there were just four theatres in the country that still presented live
variety only (no films). The avaricious Albee did not even see the end
coming, and was bamboozled out of his empire by a coalition, one of
whose members was Joseph P. Kennedy, a financial genius, father of a
future president and just as greedy as Albee. Kennedy made several million
dollars out of the deal, which included RCA Photophone - an acknowledgement
that talking pictures were coming and swallowed the original Keith Albee
circuit into a merger that became RKO Pictures. Variety survived, of
course, on television: Ed Sullivan’s show, presented on Sunday evenings
in the 1950s and 1960s by a Broadway columnist, was nothing more than
weekly vaudeville, complete with the occasional dog act.